Helping kids with ADHD build habits, one brushed tooth at a time
A global pharmaceutical company was exploring a companion app for an ADHD medication in development. For kids with ADHD, even simple routines like brushing their teeth can be hard to stick to. I designed a pitch concept with two versions of one app: one that helps kids set and reach small goals, and one that helps parents create those goals, track progress and set fun rewards.
Child + parent experiences
Illustration direction
Two apps, one shared goal
The kid sees a friendly coach that makes tasks feel like a game. The parent sees a quiet dashboard for setting up goals and rewards and checking how things are going. Both sides connect through an invite link.
- Daily tasks with streaks and reminders
- Quick check-ins on how a task feels
- A pet companion that comes along for the journey
- Milestones and rewards worth working toward
- Onboarding that gets to know your child
- Create goals and set the rewards
- See progress, energy and school trends
- Keep teacher and babysitter notes in one place
The kids' app: making routines feel like a game
Each task gets a streak, a mascot and a reward at the end. A simple dial asks how the task felt, so kids reflect without filling out a form, and milestones turn a week of brushing into a badge.
The parents' app: a calm co-pilot
Onboarding asks plain-language questions about the child to shape their goals. From there, parents invite their kid, add habits and study games, and see trends like energy and grades over time.
A strong pitch that ran out of runway
The pitch went over well with the client. In the end, the business didn't have the budget to pursue the idea, so the concept was shelved before production.